FDFREAKY DEKECOACHINGBook a consultation

Bodybuilding • Nutrition • Accountability

Build muscle.
Eat with purpose.
Become your best self.

Personalized bodybuilding training and nutrition coaching built around your goals, your schedule, and your life.

Book a consultation
Training•Nutrition•Accountability
Derek Cundiff competing on a bodybuilding stage
2026Jr. USA
Heavyweight Champion

Meet your coach

Built through discipline.
Driven by purpose.

My passion for fitness began at 15, when I first stepped into a gym to improve my strength and conditioning for football. Before long, my love for fitness and bodybuilding grew beyond the game and became my primary focus.

I began competing at 18 and won the Tricky Jackson Classic Teen Division. Over the next six years, I earned several top-three finishes before enlisting in the United States Army.

During my 13-year Army career, I expanded my knowledge of functional fitness while teaching soldiers how to improve their performance on the Army Physical Fitness Test and strengthen their overall health. I also trained in mixed martial arts, which helped me become a more complete and well-rounded athlete.

Experience that comes from doing the work

From the stage to service—and back again.

I never lost my love for bodybuilding. After returning home from Iraq in 2020, I made my return to competitive bodybuilding—winning the 2022 Armed Forces Nationals Heavyweight Division and, most recently, the 2026 Jr. USA Heavyweight Division.

That journey has given me the opportunity to positively influence people from every walk of life. I’ve helped competitive bodybuilders pursue their next level and general-health clients build strength, confidence, and sustainable habits.

“I don’t just hand you a plan. I teach you why it works, help you understand the process, and mentor you through every part of the journey.”
13Years of Army service
2022Armed Forces Nationals
Heavyweight Champion
2026Jr. USA
Heavyweight Champion

Choose your focus

Coaching built around you.

01

Complete Coaching

Customized training, nutrition targets, weekly check-ins, progress reviews, and ongoing plan adjustments.

Start the conversation
02

Nutrition Coaching

A practical nutrition strategy designed around your preferences, schedule, performance, and physique goals.

Dial in your nutrition
03

Training Coaching

Purposeful programming, progression targets, form guidance, and accountability for every phase of your build.

Train with purpose

Competition posing coaching

Own every pose.
Command the stage.

A great physique still has to be presented well. One-on-one posing coaching helps bodybuilding and figure athletes display their strengths with confidence, precision, and division-appropriate presentation.

Local athletesIn personorAnywhereVirtual
$20One-hour session

Standalone posing sessions are available to athletes who do not need full competition coaching.

Bodybuilding
  • Mandatory pose execution
  • Quarter turns and transitions
  • Physique presentation and control
  • Stage positioning and confidence
Figure
  • Division-specific quarter turns
  • Transitions, flow, and posture
  • Presentation angles and symmetry
  • Stage walk and confidence
Included with Competition Coaching

Clients enrolled in the $200/month Competition Coaching plan receive posing coaching as part of their prep at no additional charge.

Book a posing session
IFBB Pro Shawn Smith practicing a bodybuilding front double-biceps pose

Posing client testimonial

“Derek has an eye for posing and the ability to modify posing based on your individual structure.”
Shawn SmithIFBB Pro
IFBB Pro and Masters World Champion John Silvey posing on stage

Posing client testimonial

“When I was working toward earning my pro card, Derek played a big role in improving my posing and overall presentation. He has an exceptional eye for detail and knows exactly how to highlight a competitor’s strengths. He helped me refine my poses, improve transitions, and even assisted with my posing routines. His coaching is practical, easy to understand, and genuinely effective. I can confidently recommend him to anyone looking to take their posing and stage presence to the next level.”
John SilveyIFBB Pro • Masters World Champion

Straightforward monthly coaching

Choose the plan
that fits your goal.

Both options provide the structure, education, and accountability you need—built around your experience, schedule, and goals.

Lifestyle Client

$100/ month

For clients focused on improving body composition, strength, health, and sustainable habits.

  • Customized training plan
  • Personalized diet plan
  • Supplementation guidance
  • Progress reviews and adjustments
  • Ongoing accountability
Book a consultation
Competition Prep

Competitive Bodybuilder

$200/ month

For athletes preparing to bring their best possible physique to the bodybuilding stage.

  • Competition-focused training plan
  • Customized contest diet plan
  • Supplementation guidance
  • Bodybuilding or figure posing coaching
  • Frequent progress assessments
  • Prep adjustments and accountability
Start your prep

Supplement recommendations are educational and are not a substitute for medical advice. Clients should consult a qualified healthcare professional regarding individual health conditions or medications.

Progress that matters

More than a before and after.

Real progress is strength, confidence, consistency, and knowing exactly what to do next. Every plan is built to create measurable momentum—not quick-fix promises.

100%Personalized approach
WeeklyProgress check-ins
1:1Coach accountability

Client success

Results that speak
for themselves.

Hannah competing on a bodybuilding stage
2×First-place
finishes
“
Deke’s coaching provided me with a clear training and nutrition plan that helped me come into my show in great condition for my division. Everything was easy to follow and tailored to my goals, with adjustments made whenever needed. The process helped me bring my best physique to the stage.
I also appreciated his straightforward and direct coaching style. I felt confident on stage, and the prep resulted in a first-place finish in two categories. I would recommend him to anyone looking for bodybuilding-prep guidance and a structured approach to training.
HannahCompetition Coaching Client
Joe Robinson competing on a bodybuilding stage
+40Pounds gained
in 8 months2nd place • First show
“
Working with Deke has been one of the best investments I’ve made in my bodybuilding journey. In just eight months, I went from 190 pounds to 230 pounds through a structured lean bulk. Every step was mapped out with precise training and nutrition, and Deke made adjustments whenever needed to keep me progressing without sacrificing quality.
What separates Deke from other coaches is his attention to detail. There was never any guesswork—I always knew exactly what to do, whether it was training, nutrition, recovery, or posing. His communication and support made the process easy to follow and kept me accountable every step of the way.
For my first competition, Deke had me in incredible condition and guided me through every part of prep and show day. He made me feel comfortable, confident, and fully prepared from start to finish. His guidance helped me take second place in my class at the NPC Indy Supershow.
If you want a coach who genuinely cares, knows how to build an impressive physique the right way, and will be there through every phase of the journey, I can’t recommend Deke enough.
Joe RobinsonCompetition Coaching Client

Lifestyle transformation

Healthier.
Stronger.
Built to last.

−30Pounds
23→34.5VO₂ max
95→72Resting heart rate
“

Working with Deke has completely changed my approach to fitness and nutrition. When I started, I wanted more than just a workout plan—I wanted someone who could teach me how to build a healthier lifestyle that I could sustain.

Through his strength-training program and personalized macro plan, I’ve lost 30 pounds, increased my VO₂ max from 23 to 34.5, and lowered my resting heart rate from 95 to 72. Those numbers represent far more than statistics; they represent feeling healthier, stronger, and having more energy than I’ve had in years.

What sets Deke apart is that he doesn’t just tell you what to do—he teaches you why you’re doing it. He was always available to answer questions, adjust my plan when needed, and keep me accountable without making the process feel overwhelming.

If you’re looking for a coach who genuinely cares about your success and knows how to get real, measurable results, I can’t recommend Deke enough. His guidance has changed not only my body, but also my understanding of fitness and nutrition.

JerrettLifestyle Coaching Client

How it works

A clear path forward.

  1. 01

    Book a consultation

    Tell me where you are, where you want to go, and what has been getting in the way.

  2. 02

    Get your custom strategy

    Your training and nutrition are designed for your body, experience, schedule, and goals.

  3. 03

    Execute, review, adjust

    We track the right data, solve problems early, and keep your plan moving with you.

Frequently asked

Before we get started.

Do I need bodybuilding experience?+

No. Coaching is adjusted to your current experience, whether you are just learning the fundamentals or preparing for an advanced physique goal.

Is the nutrition plan extremely restrictive?+

No. The goal is structure you can consistently follow. Food choices, targets, and meal timing are built around your preferences and routine.

How often is my plan adjusted?+

Your progress is reviewed through regular check-ins. Adjustments are made when your data, feedback, performance, or goals show they are needed.

Your next chapter starts here

Ready to become
your best self?

Complete the short consultation request. I’ll review your goals and follow up to discuss whether Freaky Deke Coaching is the right fit.

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